Unit 20 digital media

 Poster: Banner ad:

When planning an advertising campaign, there typically comes legal and ethical constraints. An ethical issues within the 'Fizzwizzard' campaign could be that we are are promoting and advertising a fizzy drink to teenagers. This could be an issue because fizzy drinks are typically seen as being unhealthy and fattening due to them being full of things that are bad for your health, including sugar. Fizzy drinks are usually seen as being purchased and consumed by young people, so this issue applies to this campaign because one of our target audience's are of young people aged 13-18 years old. However, this issue has been resolved because 'Fizzwizzard' is a sugar free soft drink that only contains natural colourings and flavourings. Due to the stereotypes of fizzy drinks, it's important to include these points on our adverts and make them stand out so people are aware that this fizzy drink isn't like all others and isn't too unhealthy. By pointing these out, ...

 Phizzwizzard Advertising campaign Aims and objectives: Carter Soft Drinks aim is to get their brand/product across to a wider audience, alongside introducing a new product that has a unique selling point of being a healthy, sugar-free drink. They want brand recognition and overall want to sell their product to a greater audience.  Target audience: Their product is aimed at two different target audience ages. One which is 30-something, and they are more likely to have a higher income and be more health conscious. The other target audience is young people aged 13-18, and they are around the ages of school children, so have a low income and may or may not have a part time job. They are more likely to use social media links such as Snap Chat and Tik Tok, whereas people aged 30-something are more likely to use social media links like Facebook and Instagram, meaning if it's spread to social media apps and links, a large amount of people will see this.  Key ...

Share a coke Aims and objectives: The 'Share a Coke' campaign involved changing the traditional wrapping around the Coca-Cola bottle to say 'Share a Coke with...' and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness. The primary campaign objective was simply to increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again. The campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand. Coca-Cola wanted a core idea that would reunite people with the idea of getting together and sharing a good time over a Coca-Cola. They wanted to jumpstart real conversations and remind people of those in their lives they may have lost touch with, or have yet to me et. It's evident that Coca-Cola wanted to get their name more exposed and seen through the di...