Task 2: create a plan for a cross media advertising campaign in response to a client brief (U20:P2,P3,M2)
Phizzwizzard Advertising campaign Aims and objectives: Carter Soft Drinks aim is to get their brand/product across to a wider audience, alongside introducing a new product that has a unique selling point of being a healthy, sugar-free drink. They want brand recognition and overall want to sell their product to a greater audience. Target audience: Their product is aimed at two different target audience ages. One which is 30-something, and they are more likely to have a higher income and be more health conscious. The other target audience is young people aged 13-18, and they are around the ages of school children, so have a low income and may or may not have a part time job. They are more likely to use social media links such as Snap Chat and Tik Tok, whereas people aged 30-something are more likely to use social media links like Facebook and Instagram, meaning if it's spread to social media apps and links, a large amount of people will see this. Key ...
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