M3 D2 (U20): Create production materials to be used in the original media product
Poster: Logo A logo is important as it's the 'identity' of the brand and helps people remember it for other times they may see an advert from them. In the poster, I have included the logo in the bottom corner, so it is still there without taking the attention off other things. A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. This is why the logo used in this campaign is of an image of a strawberry, with the text of 'Phizzwizzard' across it. This allows people to know straight away of the flavour of the drink, and the name so they can remember and look out for it. Slogan Posters tend to have very little text so it's more encouraging for people to look at, as it's a very easy and simplistic design, and if it was too 'crowded' and 'busy', people may be put off and less likely to read and become involved in. With th...