Task 1: describe an existing media advertising campaign (P1&M1)
Share a coke Aims and objectives: The 'Share a Coke' campaign involved changing the traditional wrapping around the Coca-Cola bottle to say 'Share a Coke with...' and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness. The primary campaign objective was simply to increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again. The campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand. Coca-Cola wanted a core idea that would reunite people with the idea of getting together and sharing a good time over a Coca-Cola. They wanted to jumpstart real conversations and remind people of those in their lives they may have lost touch with, or have yet to me et. It's evident that Coca-Cola wanted to get their name more exposed and seen through the di...